Core Purpose & Values | HKBN

Core Purpose & Values

Make our Hong Kong a Better Place to Live

Our Core Purpose

“Hong Kong” comes first in our name for good reason. Playing an integral part of Hong Kong’s telecom services, we deem it our mission to “Make our Hong Kong a Better Place to Live”, through our work and by inspiring others to do likewise.

Since our inception, we've strived to improve the lives of our fellow Hongkongers by disrupting the industry norms. We challenged the industry incumbent by building our own premium fibre optic network and pioneering Fibre-To-The-Home Service at competitive prices. Every day, our hi-speed (100Mbps to 1,000Mbps) broadband services help Hongkongers work more efficiently and play faster.

With a price ceiling for our basic 100Mbps residential broadband service set at 1% of Hong Kong’s median monthly household income, we’ve responsibly made the benefits of world-class Internet extremely accessible. Other industry leading innovations include our 14-day cooling-off periods for new residential customers, and our free-to-go broadband plans, both of which provide enhanced service flexibility.

Apart from the telecom services we offer, we also take our core purpose as the guiding principle when we devise and execute our Talent engagement and corporate social investment strategy.

Our Core Values


We are honest and genuine, keeping promises without compromise


We are visionary and receptive, responding aptly and promptly


We are innovative and unyielding, striving for excellence


We are devoted and considerate, attracting others to follow suit

As a force of 3,000-plus Talents striving towards betterment, these principles inspire us to create higher social value through community-building initiatives. Learn more about our commitment to corporate social investment by clicking here.

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