2025 ESG Strategy
FY25 Goals
Achieve at least 88% cumulative successful rate in ESG-related special incentive programmes
FY25 Results
Achieved a 92.86% cumulative success rate in ESG-related remuneration programmes
FY25 Goals
Reach an overall engagement score of 70% favourability in our Talent Engagement Survey
FY25 Results
Postponed the survey to FY26 due to company transition
FY25 Goals
Enhance female representation in technical roles to 27% or above
FY25 Results
Increased female representation in technical roles to 25.79%
FY25 Goals
Launch new ESG-themed solutions every year
FY25 Results
Launched CyberZafe, a comprehensive solution to cybersecurity that helps SMEs detect risks, identify vulnerabilities and safeguard business continuity
FY25 Goals
Conduct social impact assessments for all digital inclusion community initiatives
FY25 Results
Conducted social impact assessments for all digital inclusion community initiatives, with results disclosed in our annual report
FY25 Goals
Set science-based emissions reduction targets
FY25 Results
Secured SBTi approval for our near-term science-based emissions reduction targets in FY24
FY25 Goals
Futureproof HKBN’s customer services by launching new customer experience initiatives every year
FY25 Results
Residential Solutions:
Launched customer service on WhatsApp and WeChat and enhanced our chatbot
Enterprise Solutions:
Launched new digital self-service for contract renewals, fault reporting, connectivity testing, and payment extension/resume service requests
FY25 Goals
Achieve less than 2% phishing assessment average failure rate among staff
FY25 Results
Achieved a 1.39% average failure rate in phishing assessments1
1 The phishing assessment average failure rate is calculated by dividing the number of failed attempts by the number of phishing emails sent for each assessment, and then averaging the failure rates across all phishing assessments conducted during the fiscal year. A failed attempt is defined as an instance where a recipient clicks the phishing link and/or submitted data.
FY25 Goals
Reduce affected customer hours from residential network service disruptions by 14%, relative to FY22 baseline
FY25 Results
Reduced affected customer hours by 14.6% relative to the FY22 baseline through improved maintenance processes and preventive measures
FY25 Goals
Improve at least 20 SME suppliers’ ESG assessment scores
FY25 Results
20 SME suppliers recorded improved ESG scores
FY25 Results
Over 50% female representation among the Board of Directors**
** As of 31 August 2025.
