Core Purpose & Values

Make our Home a Better Place to Live

Our Core Purpose

As an integrated telecom and technology solutions provider with interests spanning across Asia, HKBN is comprised of Talents who come from all walks of life and backgrounds. While diversity is our strength, we’re also united in the belief that wherever HKBN operates, our work should create a lasting positive impact – or inspire others to do likewise. At HKBN, our Core Purpose is to “Make our Home a Better Place to Live”.

With this Core Purpose driving us, HKBN is built on making purposeful profits. We believe our business is best served by creating positive impact for stakeholders. When we do this right, sustainable profits will follow.

And guided by Core Purpose, over the years we've evolved our unique culture through a powerful set of DNA-defining beliefs, values and practices that ensure everything we do continues to reinvent HKBN as a pioneering leader of action.

Our Strategy

In all aspects of our business and operations, we strive to deliver innovations and exceptional products and service experiences to our customers. We also rigorously fulfill our aims in environmental, social and governance (ESG) aspects, which go beyond merely fulfilling legal and regulatory requirements. We address prioritised goals and measure our results in five key stakeholder areas. They are:
  • Innovation for Customers
  • Total Rewards for Talents
  • Responsible & Win-Win Supply Chain Partnerships
  • Technology & Expertise for Community Betterment
  • Strive for Environmental Excellence
Our continued dedication to ESG has driven us to receive a rating of AA in MSCI's 2021 ESG Ratings assessment. Since 2016, we have been a constituent of the Hang Seng Corporate Sustainability Benchmark Index, which has recognised us with AA ratings for the past two consecutive years (2020 and 2021) – the highest in Hong Kong’s telco industry!

For more about our ESG commitment and work, please refer to our annual report and performance highlights.


Our Core Values


We are honest and genuine, keeping promises without compromise


We are visionary and receptive, responding aptly and promptly


We are innovative and unyielding, striving for excellence


We are devoted and considerate, attracting others to follow suit

As a force of 5,900-plus Talents striving towards betterment, these principles guide and inspire us to create sustainable benefits to our stakeholders and the community.

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